The relationship between millennials and the construction industry reveals an interesting dynamic. Although millennials are largely absent from the construction industry’s job market, their buying behavior and latent talents have the ability to influence the construction industry in substantial ways.
In part one of this two-part series, the Houston construction lawyers at Cotney Construction Law explored the relationship between millennial spending habits and the construction industry. In this installment, we will take a look at various ways to attract millennials to jobs in the construction industry.
Millennials in Construction
Millennial buying habits are only one aspect of the impact of millennials on the construction industry. The frequently discussed labor shortage in the construction industry can be partially attributed to the lack of millennial interest in construction jobs. Why are millennials apathetic towards construction jobs that often offer superior wages to entry-level positions in the college graduate job market? Millennials have grown up in an age of technology and glamour.
The increased usage of technology and digital platforms has resulted in a paradigm shift in the job market. Millennials want to work in tech-savvy industries that help them cultivate skills they view as vital in the world they grew up in. Ironically, technology is beginning to play a major role in the construction industry. Communicating the varied applications of technologies, like virtual reality and augmented reality, in the construction industry will help attract millennials to construction jobs. Pitching innovation to millennials will help ease the current labor shortage.
Construction companies that are willing to invest in new technologies are essentially re-branding for millennials while opening the door for innovative, cost-effective processes that can alter workflow in unique ways. Millennials are always on their phones because their phones are a portal to the world beyond their physical space. Mobile tools have the potential to change the way we approach construction, but construction companies have been sluggish to adapt new mobile-focused technologies.
Mobile technology makes your company appear more technologically advanced and it increases productivity. Workers can use smartphones to take photos of construction-related problems and quickly disseminate the information to the rest of the team. Mobile ERP apps allow workers to access project data and monitor project progress.
The millennial impact on the construction industry can’t be overstated. Millennial behavior as buyers and job seekers greatly affects the construction industry. Although the construction industry has remained a relatively stable cornerstone of the U.S. economy for years, a lack of innovation and a failure to embrace new ideologies has resulted in considerable growing pains.
Disclaimer: The information contained in this article is for general educational information only. This information does not constitute legal advice, is not intended to constitute legal advice, nor should it be relied upon as legal advice for your specific factual pattern or situation.